The idea for Sunday Shades was hatched when the 3 founders were skiing in Queenstown, New Zealand. We just needed a pair of polarized shades with UV400 protection to reduce the glare reflected off the snow (not very serious skiers you see). We realised however, that an affordable pair of shades that look trendy and offers full protection is hard to come by. Brand name shades easily costs upwards of $200, and while the quality is good, we own a few of those after all, it can be painful if lost. It was a choice between extremely expensive sunglasses from top brands or cheap knockoffs.
Back in our apartment that evening (and under the heavy influence of a good meal and some really awesome wine), we began to research the viability of designing and producing our own range of shades, with designs and features that we will buy. Over the next 3 weeks of the road trip, we nailed down the basic features of the shades and what would be the first design of Sunday Shades:
- No Bounce
- Asian Fit
- Full UV Protection
- Light Weight
We started to search for production partners who are willing to work with us to produce our first pair of shades. We were introduced to a manufacturer who produces shades for many top brands and after some refinement, our first batch of shades were delivered - exciting times!
By using a direct-to-consumer model and only having an online store, we are able to save on rent and bypass middlemen like traditional distributors. This is how Sunday Shades is able to offer quality sunglasses at a much lower price.
Founded and based in sunny Singapore, Sunday Shades strives to provide stylish, quality shades to everyone.
Wishing you many sunny days!
Kenneth, Dorothy, Raymond