Sunday Shades at SCSM 2025: Our Biggest, Bounciest, Shade-iest Expo Yet!
Last weekend’s SCSM Health & Lifestyle Expo 2025, held ahead of the Standard Chartered Singapore Marathon, turned out to be one of the most memorable events we’ve ever been part of. If you were at the expo, you probably noticed our three booths from afar — the colours, the crowd, the energy… and yes, maybe even our team excitedly running around like we were prepping for our own race.It was our biggest Sunday Shades setup to date, and from the moment the doors opened, your support made the entire space come alive.
Runners, families, fans, overseas visitors, curious passers-by — all of you stopped by to try on shades, talk to us about training or race prep, pick out colours, ask about lens tints, and grab gear for race day. A few of you even joked that our booth was the “unofficial warm-up zone” because of how crowded it was. We’ll take that.
By Friday evening, the momentum was already building. Saturday turned into a full-on festival. And by Sunday, some colours and models simply didn’t survive till close — which is a problem we’re very happy to have.
The ShadeItOff Challenge: A Crowd Favourite at SCSM 2025
One of the biggest hits of the expo was the new version of our ShadeItOff Challenge, a fun mini-game that attracted runners and non-runners alike.
Participants rolled two dice to determine the number of sticky notes stuck on them. And then came the fun part — shake everything off in 30 seconds.
Seeing it live was one of the weekend highlights. We saw everything from rapid-fire shimmying to breakdance-level spins. Parents challenged kids, friends dared friends, and at one point there were so many spectators that we had people cheering like they were at the marathon finish line.
Winners walked away with a free pair of Sunday Shades sports sunglasses, and everyone else still received a sure-win blind box with goodies (sometimes even another pair of shades). It was laughter, chaos, and pure joy — a perfect fit for the marathon weekend vibes.
New Sports Sunglasses That Everyone Wanted: Pace, Blaze & Island Pulse Flare
Of course, the biggest reason many of you came was to check out our newest releases — and your reaction blew us away.
The Pace Series, our bold full-frame performance eyewear, made its debut. Many described it as “ski-slope vibes but for Singapore,” which made us laugh — and honestly, we kind of love that description. It’s built for movement but makes a statement at the same time.
Right beside it was the Blaze Series, our sleek half-frame running shades designed for speed, comfort, and breathability. These were especially popular among runners doing the 10KM, Half Marathon, and Full Marathon. Some of you even chose your Blaze shades and wore them straight out of the booth.
And then there was the crowd magnet: the Island Pulse Flare series — a limited-edition release available only at SCSM 2025. Inspired by Singapore’s most iconic landmarks, the designs featured Marina Bay Sands and the Gardens by the Bay Supertrees. Many of you called them “collectible,” which made us incredibly proud.
Meeting Our Fans & Ambassadors: The Heart of the Weekend
One of the best parts of the entire expo wasn’t the sales or the crowds — it was meeting so many of our fans, supporters, and Sunday Shades ambassadors in person.
Some of you have been with us since our earliest releases. Others discovered Sunday Shades through friends, races, or social media and came down specifically to see the new models at the expo. A few of you even wore your favourite Sunday Shades to show us how they’ve survived long runs, hikes, and overseas races.
To every ambassador who made time to visit — thank you. Seeing you wear our shades proudly and share your stories with other visitors made the whole booth feel like a family gathering.
And to all our loyal fans, whether you bought one pair, three pairs, or simply came by to say hello — we appreciate every moment you spent with us.
Three Booths, Hundreds of Conversations & So Many Singapore Marathon Stories
With three booths, we had more room than ever to engage with visitors — and we used every inch of it.
We met first-time marathoners nervously picking out shades for their debut.
We met ultra runners who had logged more kilometres than we could count.
We met tourists collecting memories (and sunglasses).
We met kids trying on shades and striking poses like mini influencers.
We met couples choosing matching frames.
We met teams of running kakis coming in together to “gear up for race day.”
Every interaction reminded us why we love what we do.
Thank You for Making SCSM 2025 Unforgettable
From all of us at Sunday Shades — thank you.
Thank you for stopping by our booths.
Thank you for supporting a local Singapore brand.
Thank you for playing, laughing, shaking off sticky notes, and picking up your new favourite shades.
Thank you for making this our most successful SCSM expo ever.
We left tired, sweaty, and extremely happy, with our hearts full and our voices slightly gone from talking non-stop. But we would do it again in a heartbeat.
Till the next event, keep running, keep exploring, keep moving —
and as always, stay shaded.