OCBC Cycle Expo 2025: Pedals Online, Party Onsite
When life gives you a virtual race, you wear your best shades and bring the hype anyway — and that's exactly what went down over at the OCBC Cycle Expo 2025, May 2 to 4! Even though the cycling event was being hosted virtually this year, the energy, the community, and the Sunday Shades vibe were completely electric on the ground.
We went, met incredible people, and shared our passion for high-performance sunglasses with the most enthusiastic crowd we've had all year.
From novices to pros, the excitement at our stand was off-the-charts. If they were in town to ride, cheer, or chill, they all passed through with good vibes and awesome style.
Our iconic, over-colourful background drew people like bees to a neon honeycomb — and no one departed without a grin (or a selfie!).
The Bike Trial Activation: Edge-of-Your-Seat Thrills & Sober Cool
One of the day's top draws? Our Bike Trial activation zone. More than a test — a spectacle. Riders strapped in, hearts pounding, eyes fixed on the prize: a high-styled set of Sunday Shades. 
The action was intense, from gravity-defying hops to pinpoint balance tricks. The crowd roared and gasped and snapped photos as the riders took on the stack of wooden pallets with skill and swagger.
A charged audience packed beneath Kallang Wave Mall's glass dome as professional riders from across Asia raised their game—the course, that is, and flat-out dominated it. From back wheel hops over obstacles defying gravity to heart-stopping bunny hops over a very trusting (and fortunately unharmed) Kenneth from Sunday Shades (yes, he lived.), the performance offered thrill after thrill. BMX riders slashed through cones and navigated tight turns with a look of serene control and knife-sharp style.
Kids and adults lined the course with eyes agape and cameras at the ready. Some yelled, some inhaled synchronously, and some signed up right away to go ahead and try the sport out. Between stunts, even there were some amusing moments of audience participation and spontaneous riding clinics—proof that bike trials are not only fun to watch but a blast to try.
And of course, meanwhile, the riders were calm and assured in their Sunday Shades—sun-reflected lenses pushing back against sun and ferocity of the horde, ultra-grippy frames gripping steadfast in place midst-trick. Mid-air, or mid-skid, these shades did not budge.
And just like that, a handful strolled off winners — with new hues on their faces and grins that whispered, "I did that." (Shoutout to the pro and trial riders who made every leap look easy while showcasing Sunday Shades like experts.)
We arrived to see the bicycles. We stayed to witness drama. And we left with appreciation for balance, for courage, and for showy eyewear.
Volt and Max: Fan Favorites, Taking Flight Off the Shelves
If there were ever a product equivalent of a mic drop, this was it. Our new collection — Volt and Max — stole the limelight. By the second day, fan favorites like Supersonic Volt, In The Zone Volt, and Airtime Max were almost annihilated. People couldn't get enough of their ultra-lightweight designs, performance-driven fit, and sporty, edgy looks.
These frames were made to move, and so were our customers — straight to the display shelves! We even overheard a few folks remark that they'd been waiting all year for these drops. When you couple no-bounce comfort with Asian-fit precision and space-age swagger, you know you've got something special.
New Faces, Familiar Energy
What made the event truly special was YOU. You brought so many new faces by to come and see us, try on a couple, and discuss all things sporty and sunny. We had dragon boat team friends, all types of cyclists, friend-of-a-friend, and even a few who just wanted to come by and say, "Hey, I've seen these online!" And really? That's the dream.
Group selfies were taken, purchases were made, friendships were kindled — and in typical Sunday Shades fashion, no hand went empty.
Behind the Scenes: The Heart of the Event
Let's not overlook the rockstars behind the counter — our amazing Sunday Shades team. Rain or shine, virtual or in-person, this team brings the energy, the hustle, and the smiles every single time. We wrapped up the wildly successful day with a happy accident of a cheeseboard party under golden hour light. There were carbs, there was cheese, and there was certainly some celebratory sparkling water going around.
Snapped in front of our booth, sun-tanned smiles and aching feet slightly, our team ensured the mood of the event ended on a high note — our way.
What's Next?
With the virtual OCBC Cycle Expo 2025 safely in the past, we're still buzzing from all the love and excitement. Fret not if you missed our bestsellers — restocks are incoming, and perhaps even a few surprises up our sleeves. ????
Until then, stay your eyes shaded and spirits high. Whether you're solo riding, trail-hopping, or simply lounging in the sun, Sunday Shades is with you — adventure for adventure.
To everyone who came by, said hi, tried on a pair, or crushed at the Bike Trial zone - thank you! You made this event one for the books.
📸 Spotted yourself in our snaps? Tag us @sundayshadesco and show us how you style your ride!
#SundayShades #OCBCCycle2025 #VoltSeries #MaxSeries #BikeTrialChallenge #AsianFitShades #NoBounceAllStyle #YouKnowTheWay